Content Management and Media Planning
We are aware of growing media complexities and the need for quality content. Hence, our content management and media planning service is led by former journalists and corporate communication specialists who have over 40 years of experience in handling different sectors and understand today’s fast-changing media landscape.
Our specialists add value and insight to our client’s products, enhance our research and analysis expertise and identify ways to integrate newer content and media planning strategies into campaigns.
Since today’s business environment demand specialised knowledge of the media, our media planning cell exclusively focuses on the media – developing and maintaining database of journalists and providing insights on media opportunity mapping. These insights and information enable our PR executives to provide clients with strategic media counsel and convert media opportunities into articles.
As part of our content development service we prepare articles, speeches, press releases, newsletters and white papers for our clients. Our in-house team ensures sophisticated content is written in impeccable English with all the relevant information presented in a lucid and comprehensible style.