Objective:

To position Allcargo Global Logistics Limited as India’s leading integrated logistics solution provider.

Strategy

To highlight the sectoral expertise of Allcargo Global Logistics Limited and build thought leadership around the logistics sector in India.

What did we do?

Build thought leadership for the MD by scheduling interviews with leading financial dailies.

Initiated regular meetings with media analysts and key analysts with top management to engage them in the company’s growth story.

Create and share quarterly company initiatives and announcements snapshot with the target media and analysts to keep them engaged with the company.

Leverage domain knowledge in industry related news stories through commentary from AGL spokespersons.

Create vertical specific customer case studies and place them with the B2B media, thereby opening channels with prospective business associates.

Industry issues based authored article by vertical heads to be explored with media.

Initiate media round tables or panel discussions specific to the sector/business vertical across various cities.

Explore speaker opportunities for them in various relevant national and international events.

Result

The MD was recipient of the E&Y Entrepreneur of the Year Awardin services category.

Build the perception of All cargo Global Logistics Limited being a Fortune 500 company.

Dominant share of voice inindustry stories.

• Objectives

  Establish Vikram Talwar as a thought leader in the IT- BPO industry in India.

  
  

  Challenges

  Limited availability of Vikram Talwar due to his busy schedule.

  
  

  What did we do

  Identified topical issues in the IT- BPO industry, owned them and presented a solution.

  Create a mix of business and personal profiling in the national media by highlighting the success of EXL and Vikram’s role as a good entrepreneur and.

  
  
  
  

Objective

Launch of Hard Rock Café in Delhi.

Create hype about the brand in the capital for the next few months.

Reach out to the a diverse audience through ways that influence them.

To create top of the mind recall for the brand to influence customer walk-ins.

Strategy

The Approach : Media

Launch Party.

Invited socialites.

Coordinated with the media during the launch.

Post launch

Disseminated the post-launch party write-ups.

Shared pictures with the target media to leverage.

Invited the media to review the restaurant.

Generated hype around the live band performances.

Consistent engagement with the target media (food, music and entertainment beats).

The Approach : Digital Media

Explored Digital PR by using Facebook and Twitter

Created the group, Hard Rock Café, New Delhi, on Facebook.

Updated fans with the events and theme nights.

Vigilant eye on digital

Updated JSM on issues and concerns faced by Hard Rock Café fans.

Groups of girls faced problem while entering Hard Rock Café.

Acoustic concerns.

Answered all the queries from Hard Rock Café fans on the events such as cost, timings and availability of tickets for the events.

Managed racism comment posted on the Facebook community and solved the issues online.

The Approach : Crisis Management

Mail Today journalist wrote that dead rat was found on ceiling of HRC on a blog post.

Immediate action was taken. Posted comments on the blog to counter the report.

Located the blogger, found the details and explained the incident to him.

Result:

Coordinated meetings between General Manager( HRC, New Delhi) and Senior Editor of Mail Today.

Successfully influenced the journalist to delete the post.

Acoustic Concerns- Negative Story in HT City

Informed the client on time about the negative story in HT City on the issue.

Recommended and coordinated interaction with the client for Hard Rock Café.

All concerns on acoustics addressed.

Result

Managed to balance all the negative coverage.

99 % positive coverage.

More than 37 article appeared in the first month of the launch.

Travel +Leisure and Elle rated Hard Rock Café, New Delhi, as one of the top 10 restaurants in the city.

More than 400 clips have appeared on Hard Rock Café, Delhi, since June 2009- March 2010.

Media dipstick

Understanding the level of awareness among the media.

A media outreach programmeto introduce the monorail concept in Bangalore

Educate & build relationship with the key journalists covering infrastructure / transport.

Mainlines

DNA, The Times of India, Deccan Chronicle–3, The Hindu, New Indian Express, The Economic Times.

Language

Kannada Prabha, TOI Kannada, Rajasthan Patrika, Eenadu, Udayavani, Vijay Karnataka, Matrabhomi, Madhyam, Andhra Jyoti, Sakshi.

Language TV Channels

TV9, Kasturi TV, Udaya TV.

Letter to the editor to raise issues of common man over the burgeoning population and worsening traffic situation in Bangalore

Mr. RaghotamSrinivas, Business Editor, Deccan Chronicle.

Mr. Johnson TA, Special Correspondent, The Indian Express.

Mr. Satyamurthy, Business Editor, The Hindu.

SujithJohn, Business Editor, The Times of India.

Mr. ShriramRamakrishnan, Editor, The Economic Times.

Mr. K. Subramanyam, Editor, Deccan Herald.

Running threads on city blogs-To stir the thought around the dire need of monorail in a city like Bangalore.

Ran threads on praja.in, which is a leading blog for Bangalore.

Being a tech city, blogging is common amongst the citizens of Bangalore. The thread generated lot of queries.

Posting comments 12-15 comments per week.

Initiated tie-up with Radio channels for marketing cum content tie-ups

Radio City.

Radio Mirchi.

Results

Created awareness about Geodesic’s initiative in bringing monorail to Bangalore.

Highlighted the gap in the city infrastructure.

Communicated the benefits of monorail by highlighting the concept of integrated transport model.

Reached out to the stakeholders such as the government bodies raising the issues of a common man.

Objective

Position Punj Lloyd Group as a preferred global conglomerate with expertise in providing EPC services in the Oil & Gas, Infrastructure and Petro chemical industries.

Strategy

Showcase group’s capabilities in handling complex projects across the world and highlight on time competition.

What did we do?

Built thought leadership.

Media interactions for MD & CEO with leading media houses like Mint, HindustanTimes, CNBC TV 18, NDTV Profit and ET Now.

Highlighted strong financial performance.

PressBriefings/Conferences to announce quarter results.

Issuing press releases on contract wins.

Regular media interactions for MD & CEO during prime time slots on stock related channels like CNBC / NDTV Profit / UTV Bloomberg / ET Now.

Handle dissues to attain positive to nality.

Libya crisis.

Fallo faover-bridge.

Result

Stocks of the company hasal ways shown positive and upward trend post order wins and quarter results.

Even during the crisis not a single negative clipon the company’s performance and sustenance.

MD & CEO awarded E & Y Emerging Company of the year.

Objective

Position Scomias a pioneer in the Urban transportation Infrastructure space.

Strategy

Education programmeto build awareness on monorail as a mode of transportation.

Bridge Building Meetings – Educate media on the concept and benefits of monorail.

Media FAM Trip.

Press releases to update media of milestones achieved.

Thought leadership campaign.

Authored article.

Industry Commentary.

Corporate profiling.

Speaker opportunities.

Result

Articles generated in over 90% of consumer press on the need of a monorail system in Mumbai.

The success of the Mumbai monorail project had other state governments initiate monorail corridors e.g. Bangalore, Chennai and Kolkata.